The EUCC is directly involved in formulating innovative European coastal policy aimed at a sustainable use of the coastline whilst protecting areas of high natural values. The work is being primarily conducted in the European Union and the regional seas – the eastern Atlantic seaboard, the Baltic Sea, the Mediterranean Sea and the Black Sea.

The integrated approach to coastal zone management relies on efficient flow of information - vertically and horizontally - as well as an informed public. The key to effective biodiversity conservation measures along the coast is information as well: public awareness needs to be built among the general public and the youth on the value and fragility of coastal systems. This is why EUCC is increasingly joining and initiating communication projects and activities.